We realised the need to educate ourselves on marketing, so that we could continuously attract new clients and grow our business.
What we discovered was mind-blowing! After making some very small and simple tweaks; we saw massive results!
We needed to make a shift in the time we were spending on marketing.
We needed to work smarter not harder.
We identified that we were often spending time "talking" to people who would probably never book into the salon.
We completely changed our strategy and identified who our ideal client was, where she was hanging out digitally and focussed our marketing attention to evergreen sources.